Description of the project. This one is about how we’re stalking Bruno the Good Boy. Who’s a good boy? You are! Yes you are! No, you are. Anyway, here’s a profile and he’s got friends, and he can post updates, and he’s got a nice journal and all that.
If we have more lines we need a separate paragraph. But it’s better to just have some features we accentuate with photos instead of this barren wasteland of text description, as follows: